I am a Senior Product Manager with over 14 years of experience across fintech, payments, media, and digital platforms. My background combines product strategy, website optimization, experimentation, analytics, and cross-functional execution, along with an earlier foundation in front-end development and independent product building.
I am a Senior Product Manager with over 14 years of experience across fintech, payments, media, and digital platforms. My work has focused on product strategy, website optimization, experimentation, analytics, and cross-functional execution.
Across roles at JPMorgan Chase, PayPal, PayBright, VerticalScope, Bell Media, and earlier in front-end development, I have worked at the intersection of business goals, customer experience, and technical delivery. That mix has made it easier for me to bridge strategy and execution, and to help teams move from ideas to measurable outcomes.
Today, that background also shapes how I approach independent product building. It keeps me close to shipping, iteration, analytics, and the practical realities of improving digital products over time.
My background spans high-traffic websites, digital platforms, growth initiatives, launches, migrations, and optimization work across both B2B and B2C environments.
Led major website and growth initiatives for Chase.ca, including securing approval for a $1.3M redesign business case and $500K in ongoing support, increasing homepage conversion by 5%, increasing traffic by 11%, and reducing spam by 50% through web form and workflow improvements.
Focused on ecommerce and journey improvements, helping drive an 8% increase in conversion through UI and UX refinements and platform improvements.
Led website strategy and execution work across Canada merchant experiences, including a 120+ page rebrand, 200+ page audit, and broader optimization across content, localization, and traffic-driving initiatives.
Led the migration of newsletter software across 1,200+ forums, helping increase engagement by 35% while coordinating across engineering, design, community, ad operations, and vendor teams.
Led digital product and platform work across CP24 and CTV News properties, including the launch of CP24 Now, an MVP that increased video views by 7%.
I work at the intersection of product, website, growth, analytics, and execution. I am most comfortable in environments where priorities need to be clarified, tradeoffs need to be made, and cross-functional teams need help turning goals into practical next steps.
My approach is grounded in reducing ambiguity, improving prioritization, and helping teams focus on the work most likely to create meaningful outcomes. I care less about process for its own sake and more about helping teams make better decisions and ship better work.
I continue to build on that foundation through ongoing learning in areas such as product-led growth, product strategy, product analytics, SEO, and AI-supported workflows.
Outside in-house roles, I continue to build and iterate independent web products. That work keeps me close to publishing systems, analytics, SEO, experimentation, and the day-to-day reality of shipping and refining digital experiences.
Built a structured content platform focused on curated insights across product, UX, SEO, marketing, analytics, and AI, with an emphasis on information architecture, content presentation, and ongoing iteration.
Created a digital publishing platform focused on crypto and digital asset news, combining aggregation, positioning, analytics, and industry partnerships.
Co-built a content and YouTube ecosystem around hardware reviews, benchmarks, and system-building guidance, supported by collaborations with hardware brands and gaming partners.
Built and grew a hockey blog that combined publishing, SEO, analytics, audience development, and monetization, reaching strong traffic growth and external publication opportunities.
My working style is grounded in clarity, follow-through, curiosity, and collaboration. I value thoughtful decision-making, practical prioritization, and strong communication across teams.
Here are a few observations shared by people I have worked with across product, website, and technical environments.
Here are a few of the most useful questions for understanding my background and how I work.
If you are evaluating support for product direction, website conversion, onboarding, prioritization, or cross-functional execution, the best next step is to review my Services page.
You can also book an intro call to discuss your goals and see whether there is a fit.