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I am a Senior Product Manager with over 14 years of experience across fintech, payments, media, and digital platforms. My background combines product strategy, website optimization, experimentation, analytics, and cross-functional execution, along with an earlier foundation in front-end development and independent product building.

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Fractional Product, Growth, and Website Leadership

Helping Canadian startups turn messy priorities into sharper decisions, better conversion, and shipped progress

I work with Canadian startups on a fractional or project basis to improve product direction, website conversion, onboarding, prioritization, and cross-functional execution.

My background spans fintech, payments, media, and digital platforms, where I have led roadmap, launch, experimentation, redesign, and optimization work. I am most useful when a startup has traction, but needs sharper priorities, clearer execution, and senior support without committing to a full-time hire.

I do not position this as generic consulting or website maintenance. I help startups make better decisions, focus on the highest-value work, and move execution forward.

Who I Work With

I work best with startups that have real momentum, but need stronger product, growth, or website leadership to reduce ambiguity and improve execution.

  • Founders acting as the de facto product lead
  • Startups with traction but scattered priorities
  • Teams preparing for a launch, redesign, or growth push
  • Companies where website clarity, onboarding, or conversion is limiting growth
  • Startups that need senior support without a full-time hire

Why Startups Bring Me In

Most teams do not need more ideas. They need sharper prioritization, clearer ownership, and better execution.

  • Product and growth priorities feel messy
  • The website or onboarding is underperforming
  • Teams are shipping, but not always the right things
  • Founders need stronger product structure and decision support
  • There is no senior product leader, but there is enough complexity to need one
  • Cross-functional work needs clearer sequencing and accountability

How I Help

I offer three engagement formats depending on whether you need a focused sprint or ongoing senior support.

Product Direction Sprint

For startups that need sharper priorities, not more ideas. I review the current product, roadmap, and decision context, identify the highest-value near-term opportunities, and turn that into a clearer 60–90 day plan with actionable next steps.

Growth and Website Conversion Sprint

For startups where the website, onboarding, or funnel is underperforming. I review messaging, user flow, CTA structure, and analytics signals to identify friction, prioritize opportunities, and shape a practical improvement plan.

Fractional Product and Growth Lead

For startups that need ongoing senior judgment and execution support. I help with prioritization, launch planning, cross-functional alignment, KPI review, and the day-to-day decisions that keep work moving in the right direction.

I use AI where it helps accelerate research, synthesis, and working drafts, but my value is in judgment, business context, prioritization, and helping teams move from ambiguity to execution.

Selected Outcomes

Here are examples of the kinds of business outcomes I have helped drive across product, website, and growth work.

JPMorgan Chase

Secured approval for a $1.3M website redesign business case and $500K in ongoing platform support, increased homepage conversion by 5%, increased traffic by 11%, and reduced spam by 50% through form and workflow improvements.

PayPal Canada Merchant

Led digital strategy and rebranding work across 120+ landing pages, audited 200+ pages, and helped improve traffic and clarity across the website.

VerticalScope

Led a newsletter platform migration across 1,200+ forums that increased engagement by 35%.

Bell Media / CP24

Led the launch of CP24 Now, an MVP that increased video views by 7%.

Independent Products

Built and iterated independent web products across publishing, analytics, and decision-support, staying close to product strategy, UX, SEO, analytics, and ongoing optimization.

How I Work

I plug into the team you already have. That may include founders, product leaders, designers, engineers, marketers, and analysts.

I focus on reducing ambiguity, improving prioritization, and translating business goals into practical next steps. The goal is not to create more process for its own sake. The goal is to help the team make better decisions and ship better work.

  • Fast ramp-up into existing context
  • Low-overhead collaboration
  • Clear priorities and practical outputs
  • Close alignment with existing teams
  • Focus on shipped progress, not just documents

Frequently Asked Questions

Here are the questions founders and startup teams are most likely to ask before deciding whether a sprint or fractional engagement is the right fit.

Fit and Scope

I work best with Canadian startups that already have some traction and need sharper product direction, stronger website or onboarding conversion, clearer prioritization, or better cross-functional execution.

Usually when priorities feel messy, the website or onboarding is underperforming, launches are taking too long, or the founder is still acting as the de facto product lead. Fractional support is most useful when the team needs senior judgment and execution help without committing to a full-time role.

Engagements and Deliverables

A sprint is a fixed-scope engagement focused on a specific problem, such as roadmap cleanup, onboarding friction, or website conversion. A fractional engagement is ongoing support across prioritization, execution, launches, team alignment, and growth decisions.

That depends on the engagement, but it often includes a current-state diagnosis, a prioritized opportunity list, roadmap or funnel recommendations, a practical working plan, and concrete next steps for implementation.

Website, Growth, and Collaboration

Yes. My work sits across product, website, growth, analytics, and execution. Depending on the engagement, I can help with messaging clarity, CTA structure, funnel review, onboarding improvements, experiment planning, requirements, and prioritization.

I plug into the team you already have. That may include founders, PMs, designers, engineers, marketers, and analysts. My role is usually to reduce ambiguity, improve prioritization, and help the team move from scattered ideas to clearer execution.

Stage and Logistics

Usually seed to Series A, or later-stage teams that still operate lean. The common pattern is that the company has enough traction and complexity to need senior help, but not enough need or budget for a full-time senior operator.

No. My focus is Canadian startups more broadly, and I can work remotely with teams across Canada.

Getting Started

We look at the main problem you are trying to solve, what has already been tried, what outcome matters most over the next 60–90 days, and whether a sprint or fractional engagement makes more sense.

Book an intro call and send a short note about your product, growth, or website challenge. I will review the context, ask a few focused questions, and suggest the best next step.

Let’s discuss where your startup is stuck

Best for startups that need help with product direction, website conversion, onboarding, prioritization, or cross-functional execution.

Book an intro call to share your product, growth, or website challenge.