Should We Redesign
This?

1/10. Conversion dropped >20% in last year?

2/10. Support spends >30% time explaining UI?

3/10. New users take >5min to do core task?

4/10. Design debt blocking >3 major features?

5/10. Competitors look 5 years ahead?

6/10. Team ashamed to demo to new hires?

7/10. A/B tests show old design losing badly?

8/10. CEO visibly embarrassed by screenshots?

9/10. We’ve done zero UX research in >2 years?

10/10. Would pay money to use competitor instead?