We Build Tools That
Tell Founders the Truth
No One Else Will
Ship/Sink is the no-BS reality check for your ideas, pricing, MVPs, and teams. Will probably hurt your feelings.
Founders Diagnosed
Average Pain Level
Founders Actually Cried
Real data (more like goals). Updated daily (not really, but maybe one day). No vanity metrics.
Navigate by Stage, Not by Hype
From Strategy to Sunset - in the order reality actually hits
Pick Your Poison
Lower average score = more pain. You’ve been warned.
Not Sure Where
Your Startup Is Bleeding?
Run the full 7-minute diagnostic across 8 critical areas.
One report. Zero mercy.
(Coming Q1 2026 • Join waitlist →)
What Founders (Might) Say
"This just saved me 9 months and $120k. I hate you."
- Founder, anonymous
"I sent the pricing tool to my co-founder. We’re getting divorced now."
- Real DM, 2024
"The OKR one called my OKRs 'performative theater'. I have no comeback."
- Product lead at Series B startup
Just the truth you didn’t want.
Built by Alin Mateescu - the guy who killed three of his own startups before they even started.
I use these tools on myself first. They still hurt.
