Should I Kill This Idea
Before It Starts?

1/10. Have ≥15 real users explicitly requested it?

2/10. Are people using hacks/workarounds for it daily?

3/10. Can we identify ≥3 paying competitors/substitutes?

4/10. Would users be 'very disappointed' without it (≥40%)?

5/10. Is it a painkiller for frequent or extreme pain?

6/10. Do we have access to ≥50 potential users quickly?

7/10. Is TAM >$100M or growing ≥20%/year?

8/10. Can we get >200 waitlist signups organically?

9/10. Does it excite the team after skeptic feedback?

10/10. Is it defensible with IP or network effects?