Are We Building
the Right Thing?

1/10. Do ≥20 real users say they’d be “very disappointed” without this?

2/10. Have we charged money for a similar prototype (or could we)?

3/10. Is there existing demand (e.g., waitlists ≥100, competitor traction)?

4/10. Have we observed ≥10 users struggling with alternatives in sessions?

5/10. Would the entire team use this weekly in their own work?

6/10. Is the problem frequent (daily/weekly) or extremely painful?

7/10. Do we have data showing ≥5% lift in a key metric?

8/10. Would users notice and complain if we shut it down in a month?

9/10. Have we deprioritized other features to focus on this?

10/10. Are PM, Design, and Eng betting their reputations on success?