Will This Pricing Change
Kill Us?

1/10. Have we interviewed >20 customers about it?

2/10. Sales team unanimously supports it?

3/10. Grandfathering plan for existing customers?

4/10. Legal has signed off on messaging?

5/10. Finance modeled churn impact <10%?

6/10. New pricing live on a staging site?

7/10. Customer success scripts ready?

8/10. We’re okay losing some customers?

9/10. Blog post and FAQ written and approved?

10/10. Would do it even if short-term revenue dips?