Ship/Sink

Is This OKR
Total Bullshit?

1/10. Is the Objective inspiring and not status quo?

2/10. Would you bet your bonus on hitting every KR?

3/10. Are all KRs quantifiable numbers (no vague terms)?

4/10. Is at least 1 KR a leading indicator we control?

5/10. Does hitting all KRs achieve the Objective?

6/10. Are KRs ambitious but missing plausible?

7/10. Do fewer than 3 teams own this OKR?

8/10. Can you explain it jargon-free in <30 seconds?

9/10. Would the CEO stake their job on its importance?

10/10. Is it measurable weekly with clear ownership?