Should This Go
on the Roadmap?

1/10. Does it directly move a top 3 company OKR?

2/10. Have ≥30 target customers requested it?

3/10. Is there proof it reduces churn or boosts revenue ≥5%?

4/10. Does it create a key differentiator vs competitors?

5/10. Can 80% value be shipped in ≤1 quarter?

6/10. Do data show users failing without it?

7/10. Would our best customers suffer if competitors built it?

8/10. Is expected impact ≥5% on North Star metric?

9/10. Are PM, Design, Eng all excited about it?

10/10. Have we killed another item to make room?