Is This Vision
Actually Compelling?

1/10. Can any random employee recite it verbatim without notes?

2/10. Would the founder commit to it publicly (e.g., tattoo or stake reputation)?

3/10. Does it aim for 10x impact, feeling ambitious yet achievable?

4/10. Can you explain it to a 10-year-old in <15s and spark excitement?

5/10. Is it radically differentiated from competitors' visions?

6/10. Would you pursue it even without short-term profit?

7/10. Does it evoke emotion in at least one stakeholder group?

8/10. Has it remained unchanged for ≥2 years despite market shifts?

9/10. Are decisions (e.g., hires/fires) aligned to it consistently?

10/10. Would it inspire someone to quit a stable job to join?