Strategy
Canvas

Overview

A visual tool to compare your company's offering against competitors across key factors. Plot scores on a chart to identify differentiation opportunities.

How to Apply

List 5-7 key factors; score your company and 1-3 competitors 1-10; plot lines; analyze gaps.

Customization Tips

Limit factors to 5-7; add up to 10 for comprehensive analysis.

Example Filled Version

Factors: Price, Quality, Speed. Your Co: Price 3, Quality 8, Speed 7. Competitor A: Price 7, Quality 5, Speed 4.

Common Pitfalls

Avoid too many factors; focus on 5-7. Don't bias scores—use data where possible.

Related Content

SWOT Framework

Source

Inspired by "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.