Ship/Sink

Demand
Test

This test gauges market demand for your idea through low-cost experiments. It validates interest before full development.

A simple page tests value proposition and willingness to pay. This simulates real market response.

Sub-actions:

Pitfalls:

  • Overcomplicated pages distract from testing.
  • No pricing misses payment intent.

Analytics measure visitor behavior and conversions. This provides quantitative validation data.

Sub-actions:

Pitfalls:

  • No tracking leaves you blind to results.
  • Poor setup yields inaccurate data.

Paid traffic tests demand efficiently. This reaches your intended audience quickly.

Sub-actions:

Pitfalls:

  • Broad targeting wastes budget.
  • Too few visitors limit significance.

Commitments indicate genuine interest. This builds an early user list.

Sub-actions:

Pitfalls:

  • No commitment overestimates demand.
  • Poor follow-up loses leads.

Metrics show if demand meets thresholds. This quantifies validation.

Sub-actions:

Pitfalls:

  • Ignoring benchmarks misinterprets results.
  • Short test periods yield noisy data.

Qualitative feedback explains numbers. This uncovers improvement areas.

Sub-actions:

Pitfalls:

  • No interviews miss why behind data.
  • Biased questions confirm biases.

Testing alternatives optimizes messaging. This refines your approach.

Sub-actions:

Pitfalls:

  • No testing sticks with suboptimal versions.
  • Too many variants complicate analysis.

Economic viability check ensures sustainability. This projects profitability.

Sub-actions:

Pitfalls:

  • Ignoring costs overestimates viability.
  • Unrealistic LTV inflates projections.

Overall assessment guides go/no-go. This prevents sunk costs.

Sub-actions:

Pitfalls:

  • No thresholds lead to emotional decisions.
  • Poor documentation forgets learnings.

Next steps build on results. This maintains momentum.

Sub-actions:

Pitfalls:

  • No planning stalls progress.
  • Ignoring results repeats errors.

How to Use

Run for 1-2 weeks with $100-500 budget; require 5%+ conversion to validate.

Expected Outcomes

Clear demand signal to proceed or pivot early.