Have We Validated
This Problem Enough?

1/10. Have ≥30 non-biased people described it unprompted?

2/10. Did ≥50% rank it in their top 3 problems?

3/10. Have we observed users failing in real sessions?

4/10. Are people paying (time/money) for bad solutions?

5/10. Would ≥15 be 'very disappointed' without a solution?

6/10. Do we have direct quotes and recordings?

7/10. Is the problem frequent or extremely painful?

8/10. Have we talked to non-persona people about it?

9/10. Did we discover the problem before the solution?

10/10. Would competitors agree this problem is real?