We Build Tools That
Tell Founders the Truth
No One Else Will
Sink/Ship is the no-BS reality check for your ideas, pricing, MVPs, and teams. Will probably hurt your feelings.
Founders Diagnosed
Average Pain Level
Founders Actually Cried
Real data (more like goals). Updated daily (not really, but maybe one day). No vanity metrics.
Pick Your Poison
Lower average score = more pain. You’ve been warned.
The Practical (Non-Quiz) Tools
Templates, checklists, frameworks, and principles you can actually use without getting scored on how bad things are.
| Stage | Tool | Type |
|---|---|---|
| Strategy | OKRs Template ⚡ | Template |
| Strategy | SWOT Framework ⚡ | Framework |
| Strategy | Strategy Canvas ⚡ | Template |
| Discovery | Customer Interview Checklist | Checklist |
| Discovery | Problem Validation Test | Checklist |
| Validation | Demand Test | Checklist |
| Validation | Jobs to Be Done Framework ⚡ | Framework |
| Validation | MVP Validation Checklist | Checklist |
| Validation | Value Proposition Canvas ⚡ | Template |
| Prioritization | ICE Framework ⚡ | Framework |
| Prioritization | Prioritization Checklist | Checklist |
| Prioritization | RICE Framework ⚡ | Framework |
| Roadmapping | Now Next Later Template ⚡ | Template |
| Roadmapping | Roadmap Checklist | Checklist |
| Roadmapping | Theme-Based Roadmapping Framework ⚡ | Framework |
| Design | Design Review Checklist | Checklist |
| Design | User-Centered Design Principle | Principle |
| Design | Wireframe Template ⚡ | Template |
| Launch | Go-To-Market Template ⚡ | Template |
| Launch | Launch Readiness Test | Checklist |
| Launch | Product Launch Checklist | Checklist |
| Team Health | Psychological Safety Principle | Principle |
| Team Health | Retrospective Template ⚡ | Template |
| Team Health | Team Health Checklist | Checklist |
Navigate by Stage, Not by Hype
From Strategy to Sunset - in the order reality actually hits
Not Sure Where
Your Startup Is Bleeding?
Run the full 10-minute diagnostic across 12 critical areas.
One report. Zero mercy.
(Coming Q1 2026 • Join waitlist →)
What Founders (Might) Say
"This just saved me 9 months and $120k. I hate you."
- Founder, anonymous
"I sent the pricing tool to my co-founder. We’re getting divorced now."
- Real DM, 2024
"The OKR one called my OKRs 'performative theater'. I have no comeback."
- Product lead at Series B startup
Just the truth you didn’t want.
Built by Alin Mateescu - the guy who killed three of his own startups before they even started.
I use these tools on myself first. They still hurt.
